Techniques Used to Encourage Consumers to Spread Information About Companies

question 39

Multiple Choice

Techniques used to encourage consumers to spread information about companies are called ________.

• A)advocacy marketing
• B)buzz marketing
• C)word-of-mouth marketing
• D)viral marketing
• E)All of the above

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Definitions:

Support Group

A gathering of individuals who share common experiences or challenges, offering each other advice, empathy, and encouragement.

Group Work Values

The principles and ethics that guide the behavior and actions of individuals within group settings, emphasizing collaboration and mutual respect.

Collective Good

Benefits or outcomes that are shared and advantageous for all members of a community or society.

Individual Initiative

A person's ability to independently take charge, make decisions, or start actions by themselves.