Techniques Used to Encourage Consumers to Spread Information About Companies

question 39

Multiple Choice

Techniques used to encourage consumers to spread information about companies are called ________.

• A)advocacy marketing
• B)buzz marketing
• C)word-of-mouth marketing
• D)viral marketing
• E)All of the above

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Definitions:

Joseph Brant

A Mohawk military and political leader who played a significant role during the American Revolutionary War, aligning with the British against American settlers.

Loyalists

Colonists in America who remained loyal to the British Crown before and during the American Revolutionary War, opposing the revolution.

Independence

The state of being self-governing and autonomous, free from external control.

British Monarchy

The constitutional monarchy ruling over the United Kingdom and its overseas territories, with a history that stretches back over a thousand years.