Discuss the Considerations Outlined in the Social Media Guidelines for Brands

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The Answer is The Social Media guidelines suggest the following considerations: - Develop a crisis management plan.- Be transparent,accurate and professional.- Be respectful and responsible.- Be smart.- If the company would not like it to be done to them...don't do it.The Advertising Standards Board in recent determinations ruled that brand-owned Facebook pages can be considered a 'marketing communication tool' when used to engage consumers for the purpose of promotion.That means that corporate Facebook pages need to comply with ASB standards as well as applicable consumer legislation.Companies follow these guidelines to ensure that they are behaving in an ethical and legal fashion on their social media sites.For example,companies developing a crisis management plan are better placed to handle any negative publicity and minimise damage to the brand.Companies that are 'smart' don't face the legal issues that come with infringing anyone's intellectual property e.g.trademarks or not complying with legislation such as the Spam Act 2003.

Discuss the Considerations Outlined in the Social Media Guidelines for Brands

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