Which of the Following Statements Is/are Not True About Internet

question 23

Multiple Choice

Which of the following statements is/are not true about internet versus traditional marketing communication channels?

• A)Traditional marketing communication channels engage consumers in a relatively passive way.
• B)Online advertising has the ability to have instant dynamic interactions.
• C)Traditional media involves two-way flows of information.
• D)When consumers engage on the internet it is generally with an active mind-set.
• E)All of the above

---

Definitions:

Action Research Model

A cyclical process of planning, acting, observing, and reflecting with the aim of improving practices or solving problems.

Organizational Hierarchy

A structured arrangement in organizations that ranks positions from highest to lowest, based on authority and responsibility.

Participative Teams

Groups that engage all members in decision-making processes, fostering a sense of ownership and collaboration.

Parallel Learning Structure

A system within an organization that operates alongside the formal organizational structure, designed to facilitate learning and innovation without disrupting the main workflow.