How Can a Sales Manager Evaluate Their Sales Force

question 37

Essay

How can a sales manager evaluate their sales force?

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Definitions:

Operating Efficiency

A measure of how well a company utilizes its resources to generate profits, often indicated by the ratio of output produced to input used.

Capital Structure

The mix of a company's long-term debt, specific short-term debt, common equity, and preferred equity, which is used to finance its overall operations and growth.

Times Interest Earned

A financial ratio that measures a company's ability to meet its interest payments on outstanding debt with its operating income.

Efficiency

The ability to accomplish a job with a minimum expenditure of time and resources.