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When Sarah Worked as a Telemarketer,she Would Start Her Call

question 60

Multiple Choice

When Sarah worked as a telemarketer,she would start her call with the same statement,'Our environmental specialists will be in your area tomorrow.Would you like them to show you how you can save money?' In which part of the creative selling process was Sarah engaged?


Definitions:

Hawthorne Effect

Modification of behavior by study participants due to their awareness of being observed, highlighting the influence of observation on research outcomes.

Reactivity

The extent to which people alter their behavior or responses due to being observed or knowing they are being studied.

Subjectivity

The quality of being based on or influenced by personal feelings, tastes, or opinions.

Overgeneralization

The logical fallacy of making broad assumptions based on limited evidence or a few case studies.

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