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________ reimburse/s the retailer for in-store support of the product such as point-of-purchase displays.
Cross Elasticity of Demand
measures how the quantity demanded of one good responds to a change in the price of another good, indicating substitutes or complements.
Substitute Goods
Products or services that can be used in place of each other because they fulfill similar needs or desires, often influencing the demand and price of goods.
Income Elasticity of Demand
A measure of how much the quantity demanded of a good changes in response to a change in consumers' income.
Normal Good
A type of good for which demand increases as the income of consumers increases, showing a positive relationship between income and demand.
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