If Price-Based Consumer Promotions Are Used Too Frequently,consumers Become Conditioned

question 78

True/False

If price-based consumer promotions are used too frequently,consumers become conditioned to purchase the product only at the lower promotional price.

---

Definitions:

All-or-none

A principle that states certain processes, like nerve impulse conduction, occur fully or not at all.

Action Potential

A temporary reversal of the electrical polarization of the membrane of a nerve cell, allowing it to transmit an impulse.

Synaptic Gap

The tiny space between neurons through which neurotransmitters move to carry signals from one neuron to the next.

Chemical Diffusion

The process by which molecules move from an area of higher concentration to one of lower concentration, driven by random particle movements.