A Company Is Less Likely to Use Personal Selling in Which

question 47

Multiple Choice

A company is less likely to use personal selling in which of the following situations?

• A)If the product is very expensive
• B)If a push strategy is used
• C)If negotiations are required
• D)If there are many small customers
• E)A,B,and C

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Definitions:

Retail Price

The total cost at which a product is sold to the end consumer, inclusive of all taxes, shipping, and handling fees.

Operating Expenses

Costs associated with running a day-to-day business operation, such as salaries, rent, and utilities.

Mark-up

An extra charge on top of the cost price for items, aimed at covering both overhead expenses and profits, described in terms of a percentage of the initial cost.

Profit or Loss

The financial result of operations, where profit is the excess of revenues over expenses and loss is the deficit.