An Ad in a Professional Journal Targeted at Dentists Asked

question 82

Multiple Choice

An ad in a professional journal targeted at dentists asked them to recommend Colgate toothpaste to their patients.It offered toothpaste samples that dentists could buy at cost to give to their patients to encourage patients to take better care of their teeth.The manufacturer of Colgate toothpaste was using ________.

• A)a pull strategy
• B)a push strategy
• C)public relations advertising
• D)viral marketing
• E)guerilla marketing

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Definitions:

Potsdam

A city in Germany known for hosting the Potsdam Conference in 1945 where Allied leaders discussed post-World War II order.

Diplomatic Relations

The formal interactions between sovereign states conducted through diplomatic representatives, aiming to manage and improve mutual relations.

Berlin Airlift

A military operation in 1948-1949 where Allied forces supplied food, fuel, and essentials to West Berlin by air, circumventing a Soviet blockade during the Cold War.

German Population

Refers to individuals of German descent or nationality, including those living in Germany or part of the German diaspora worldwide.