________ Is/are Part of Effective Marketing Communications Because They Make

question 23

Multiple Choice

________ is/are part of effective marketing communications because they make statements about the nature of the product and the image it intends to convey.

• A)The price of the product
• B)The type of retail outlet where the product is available
• C)The package in which the product comes
• D)A and B
• E)A,B,and C

---

Definitions:

Disposable Income

Refers to the amount of money that households have available for spending and saving after income taxes have been accounted for.

APS (Average Propensity to Save)

The fraction of total income that is saved by the average household.

Disposable Income

The amount of money an individual or household has to spend or save after income taxes have been deducted.

Saving

The act of setting aside money for future use rather than spending it immediately.