To Compare the Relative Cost-Effectiveness of Different Television Programs,media Planners

question 64

Multiple Choice

To compare the relative cost-effectiveness of different television programs,media planners use ________.

• A)average reach
• B)average frequency
• C)cost per thousand (CPM)
• D)cost per medium (CPM)
• E)gross rating points (GRPs)

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Activities or intentions that are considered to be morally wrong or unethical by societal standards.

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Plessy V. Ferguson

A significant 1896 decision by the Supreme Court of the United States that affirmed the legality of racial segregation, as long as the separate facilities were equal.

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