A Company Using a Pull Strategy Is ________

question 137

Multiple Choice

A company using a pull strategy is ________.

• A)relying on purchase discounts aimed at getting retailers to stock larger quantities of their products
• B)promoting a product that is typically perceived as a commodity
• C)counting on consumers to learn about and express desire for a product,thus convincing retailers to stock the items
• D)allocating most of its promotional budget to channel selling
• E)seeking to move its products through the channel by convincing channel members to offer the products and entice their customers to select these items

---

Definitions:

Moderating

The act of overseeing or controlling a discussion or debate to ensure fairness and adherence to rules.

Negotiating

The process of discussing and arriving at a mutual agreement between parties with differing needs, desires, or perspectives.

Group Disagreement

A situation where members within a group have differing opinions or points of view.

Data Gathering

The collection of information from various sources for analysis and interpretation, often used in research or decision-making processes.