A Company Using a Pull Strategy Is ________

question 137

Multiple Choice

A company using a pull strategy is ________.

• A)relying on purchase discounts aimed at getting retailers to stock larger quantities of their products
• B)promoting a product that is typically perceived as a commodity
• C)counting on consumers to learn about and express desire for a product,thus convincing retailers to stock the items
• D)allocating most of its promotional budget to channel selling
• E)seeking to move its products through the channel by convincing channel members to offer the products and entice their customers to select these items

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Definitions:

Straight Line

The shortest distance between two points; in geometry, it is an infinite number of points along the same direction with no curvature.

Revision Block

A part of the drawing documentation where changes and revisions are recorded.

Millimeter

A unit of length in the metric system equal to one thousandth of a meter.

Abbreviation

A shortened form of a word or phrase used to simplify communication.