Which of the Following Statements About the Adopter Categories Is

question 62

Multiple Choice

Which of the following statements about the adopter categories is true?

• A)Innovators are a much larger group than laggards.
• B)Early majority consumers are typically middle class and like to buy well-established products.
• C)Early adopters are risk aversive.
• D)Late majority consumers are typically very concerned about social acceptance.
• E)Over 50 percent of the population is classified as a late majority consumer.

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Definitions:

Absorption Costing

This method includes all manufacturing costs (direct materials, direct labor, and both variable and fixed manufacturing overhead) in the cost of a product.

Markup

The amount added to the cost price of goods to cover overhead and profit, expressed as a percentage of the cost price.

Selling Price

The amount for which a product or service is sold to customers.

Organic Nutrients

Essential minerals and compounds derived from living organisms used to promote plant or soil health.