An Ad in a Professional Journal Targeted at Dentists Asked

question 82

Multiple Choice

An ad in a professional journal targeted at dentists asked them to recommend Colgate toothpaste to their patients.It offered toothpaste samples that dentists could buy at cost to give to their patients to encourage patients to take better care of their teeth.The manufacturer of Colgate toothpaste was using ________.

• A)a pull strategy
• B)a push strategy
• C)public relations advertising
• D)viral marketing
• E)guerilla marketing

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Definitions:

Real GDP

Gross Domestic Product adjusted for inflation, measuring the value of all final goods and services produced within a country's borders in a given time period with constant prices.

Growth Rates

The percentage change of a specific variable within a specific time period, indicating the rate of expansion or decline.

Standard Of Living

A level of wealth, comfort, material goods, and necessities available to a certain socioeconomic class or a geographic area.

Real GDP Per Person

Gross Domestic Product adjusted for inflation and divided by the total population; a measure of the economic output per resident.