Copy Testing ________

question 112

Multiple Choice

Copy testing ________.

• A)calculates ad reach and frequency
• B)compares media schedules
• C)measures ad effectiveness
• D)measures selective perception variables for ads
• E)All of the above

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Definitions:

Mega-Church

Refers to a very large Christian congregation, often associated with evangelical Protestantism, characterized by thousands of members and a wide range of social and community services.

Sister Aimee

A reference to Aimee Semple McPherson, a pioneering figure in the use of media, especially radio for the broadcast of Christian evangelical messages in the early 20th century.

Monastery

A building or complex where monks or nuns live, work, and worship, often secluded from the rest of society and dedicated to religious life.

Sweat Lodge

A traditional Native American ceremonial sauna used for purification and healing.