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What Is a 'Brand'? Give One Example of a Well-Known

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Essay

What is a 'brand'? Give one example of a well-known brand for a product or company.


Definitions:

Human Communication Research

The study of how humans create, transmit, receive, and interpret messages through verbal and non-verbal means.

Conversation Analysis

A research approach that analyzes the rules governing conversational interactions.

Negotiate Rules

The process of discussing and coming to an agreement on the guidelines or principles that govern a particular situation or activity.

Observational Studies

are research methods that involve watching and recording the behavior of subjects in their natural environment without intervention by the researcher.

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