When Determining the Media Schedule for Advertising,media Planners Must Consider

question 37

Multiple Choice

When determining the media schedule for advertising,media planners must consider ________.

• A)the match between the demographic and psychographic profile of the target audience and the people reached by a media vehicle
• B)the compatibility of the product with editorial content
• C)the advertising patterns of competitors
• D)the capability of the medium to convey the desired information adequately
• E)All of the above

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Definitions:

Customer Retention

Strategies and actions taken by a company to keep its customers doing business with it over time, thus reducing customer defections or churn.

Comcast

An American telecommunications conglomerate that is one of the largest broadcasting and cable television companies in the world, offering services such as video, high-speed internet, and phone over its cable networks.

Moral Hazard

A situation in policy and economics where one party is more inclined to take risks because the negative consequences of those risks will be borne, at least in part, by others.

Pre-contractual Problem

Issues that arise before a contract is finalized, often related to information asymmetry or negotiating terms.