When Determining the Media Schedule for Advertising,media Planners Must Consider

question 37

Multiple Choice

When determining the media schedule for advertising,media planners must consider ________.

• A)the match between the demographic and psychographic profile of the target audience and the people reached by a media vehicle
• B)the compatibility of the product with editorial content
• C)the advertising patterns of competitors
• D)the capability of the medium to convey the desired information adequately
• E)All of the above

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Definitions:

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