Frequency Is the ________

question 101

Multiple Choice

Frequency is the ________.

• A)total number of ads in one advertising campaign
• B)total number of people who will be exposed to an ad placed in one media vehicle
• C)percentage of people who will be exposed to an ad more than twice
• D)percentage of people who will be exposed to the media vehicle
• E)number of times a person in the target group will be exposed to an ad

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Definitions:

Trillion

Trillion is a numerical value represented as 1,000,000,000,000 (10^12), commonly used to quantify large figures such as government budgets, economics, and astronomy.

Induced Consumption

Spending by consumers that varies with income, meaning as income increases, consumption also increases, and vice versa.

Disposable Income

The budgeting capacity for households in terms of saving and spending after income tax commitments.

Saving

The portion of income that is not spent on consumption but rather set aside for future use, often in investments or deposit accounts.