Generation Y Consumers Are Often Hard to Reach Because ________

question 156

Multiple Choice

Generation Y consumers are often hard to reach because ________.

• A)they are free-spending
• B)they spend most of their time reading
• C)they spend less of their time reading and watching TV
• D)they spend a lot of time online
• E)they spend most of their time watching TV

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Definitions:

Simple Main Effect of Gender

The isolated impact of gender on a dependent variable within a factorial study design, disregarding the influence of other interacting factors.

Interactions

In research, refers to the way different variables influence each other, often modifying the effects of one variable on another.

Simple Main Effect of Age

The specific impact of age on a dependent variable in a study that involves multiple independent variables, analyzed at levels of other interacting factors.

Type of Job

Refers to the category or nature of one's occupation or employment, often characterized by the industry, role, and responsibilities associated with the position.