McDonald's Decides to Have a 'McBurger Day' Where 15% of the Price

question 4

Multiple Choice

McDonald's decides to have a 'McBurger Day' where 15% of the price of every burger sold is donated to a local charity.They invite local media and celebrities to serve burgers during the day.This is an example of ________.

• A)sales promotion
• B)impressions management
• C)sponsorship
• D)cause marketing
• E)public relations

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Definitions:

Sub-Saharan African

Refers to the geographic region of the African continent that lies south of the Sahara Desert, characterized by diverse cultures, languages, and economies.

Stages of Development

A theoretical framework describing the progression through which societies, economies, or industries evolve over time.

Per Capita Income

A measure of the average income earned per person in a given area or country, calculated by dividing the area's total income by its population.