Explain the Concept of the Internal Reference Price Strategy Relative

question 22

Essay

Explain the concept of the internal reference price strategy relative to a new computer,a mobile phone and a chocolate bar.What is the lowest price you would pay and then the maximum you would pay? Why?

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Definitions:

Roman Catholic Natural Law Ethics

An ethical theory based on the belief that the moral law is discoverable by every person through the use of reason and is grounded in human nature and purpose, as taught within Roman Catholic theology.

Utilitarianism

A moral theory that emphasizes the best action is the one that maximizes utility, generally defined as that which produces the greatest well-being of the greatest number of people.

Kantian Ethics

A deontological ethical theory developed by Immanuel Kant, focusing on the principle that actions are morally right if they are done out of duty and adhere to a universal moral law.

Rawls's Ethics

A theory of justice proposed by philosopher John Rawls, focusing on fairness, equality, and moral decision-making under a veil of ignorance.