When Consumers Are Unable to Judge the Quality of a Product

question 67

Multiple Choice

When consumers are unable to judge the quality of a product through examination or prior experience,they often assume that the higher-priced product is the higher-quality product.This is an example of the________.

• A)assimilation effect
• B)clouding effect
• C)loss leader pricing effect
• D)price-quality inference
• E)contrast effect

---

Definitions:

Festinger and Carlsmith

Researchers known for their study on cognitive dissonance, particularly the 1959 experiment demonstrating how individuals change their attitudes to align with their behaviors.

Attraction

denotes a pull or interest towards someone or something, often driven by physical, emotional, or intellectual stimuli.

Opposites

Pairs of concepts or entities that are diametrically different from each other in key characteristics or attributes.

Collectivist Cultures

Societies that prioritize the needs and goals of the group over individual desires or ambitions.