Arnott's Makes a Range of Biscuits,from Tim Tams Through to Milk

question 135

Multiple Choice

Arnott's makes a range of biscuits,from Tim Tams through to Milk Arrowroot.All of its products are sold using the Arnott's brand name.This company uses a/n ________ strategy.

• A)compound branding
• B)family brand
• C)aggregated branding
• D)store brand
• E)generic brand

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Definitions:

Assessment Tool

An instrument or methodology used to evaluate the performance, abilities, or needs of individuals or systems.

Succession Planning

A strategy for identifying and developing future leaders within a company or organization at all levels.

High-Potential Employees

Employees identified within an organization as having the abilities, motivations, and potential to climb the leadership ladder faster than their peers.

Developing

Refers to the process of growth, progress, or evolution in any field or aspect.