Which of the Following Statements About Pricing Is True

question 43

Multiple Choice

Which of the following statements about pricing is true?

• A)Most consumers believe price has little influence on their purchase decisions.
• B)Pricing is unaffected by changes in the business cycle.
• C)Pricing is the least important marketing mix element during a recession.
• D)Consumers rate 'reasonable price' as the most important consideration in purchase decisions.
• E)All of the above

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Definitions:

Authorized

Authorized typically refers to something that has been officially approved or given permission by a relevant authority or governing body.

Issued

The term refers to securities or other financial instruments that have been made available for sale and distribution to the public.

Subscribed

The process or condition of committing to an offering of securities by an investor, or a commitment to a service or publication.

Outstanding

Refers to something that is still due, unresolved, or remaining to be paid or completed.