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What Is the Potential Gap Between Expected Service and Perceived

question 14

Essay

What is the potential gap between expected service and perceived service? What strategies can marketers adopt to ensure that this gap does not occur or deal with it once it has occurred?


Definitions:

Latitude

A geographical coordinate that specifies the north-south position of a point on the Earth's surface, measured in degrees from the equator.

Tomboys

Typically refers to girls or women who enjoy activities and behaviors traditionally considered masculine.

Gender-schema Theory

A theory that explains how individuals become gendered in society, and how sex-linked characteristics are maintained and transmitted to other members of a culture.

Gender-appropriate Behavior

Actions or conduct considered acceptable for a person based on their culturally defined gender roles.

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