McDonald's Wanted to Add a Pancake Shaped Like a Muffin

question 12

Essay

McDonald's wanted to add a pancake shaped like a muffin to its breakfast menu.The problem was in determining how a customer would add syrup to the pancake while eating and driving.Fortunately,one of the company's suppliers developed crystallised syrup that seeps through the pancake once it is heated.What phase of new-product development occurred when McDonald's met with its supplier?

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Definitions:

Steroid

Lipid with four carbon rings, no fatty acid tails.

Exocrine Gland

Gland that secretes milk, sweat, saliva, or some other substance through a duct.

Endocrine Gland

Ductless gland; aggregation of hormone-secreting epithelial cells with associated connective tissue and blood vessels.

Pancreas

A glandular organ in the digestive and endocrine systems of vertebrates that produces enzymes for digestion and hormones such as insulin for blood sugar regulation.