To Assist Consumers in the ________ Stage of the Adoption

question 74

Multiple Choice

To assist consumers in the ________ stage of the adoption process,marketers conduct marketing communications campaigns to ensure consumers know that the new product exists.

• A)awareness
• B)trial
• C)evaluation
• D)impulse purchase
• E)adoption

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Definitions:

Web-Based Technologies

Internet-enabled tools and systems that allow users to perform tasks, exchange information, and access services online.

Social Technologies

Digital tools and platforms that enable interaction and collaboration among users.

Sales Process

A series of steps that a sales team takes to move a customer from potential prospect to buyer, often including stages such as outreach, discovery, negotiation, and closing.

Relationship Selling

A sales approach that involves building and maintaining customer trust over a long period of time.