What Is the First Step an Organisation Takes to Estimate

question 63

Multiple Choice

What is the first step an organisation takes to estimate its potential sales?

• A)Develop demand curves for different price levels.
• B)Estimate demand for the entire product category in the market the company serves.
• C)Determine maximum production levels.
• D)Determine how to expand market share.
• E)Conduct a survey of buyers' knowledge.

Understand the concept of auction types based on the number of buyers and sellers.

Grasp the concept of viral marketing and its significance in digital marketing strategies.

Knowledge of ethical and legal issues in e-business and how to address them.

Distinguish between sell-side marketplaces, buy-side marketplaces, and exchanges.