Procter & Gamble Make Several Different Kinds of Shampoo,but It

question 108

Multiple Choice

Procter & Gamble make several different kinds of shampoo,but it did not have a dandruff shampoo designed specially for women until it added Pro-V anti-dandruff shampoo.This is an example of product extension through a/n ________.

• A)downward line stretch
• B)filling-out strategy
• C)product line contraction
• D)value stretch
• E)upward line stretch

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Definitions:

Elasticity Of Demand

A measure of how much the quantity demanded of a good responds to a change in the price of that good, indicating the sensitivity of consumers to price changes.

Elasticity Of Supply

A measure of how much the quantity supplied of a good responds to a change in the price of that good, quantitatively determined by the percentage change in quantity supplied divided by the percentage change in price.

Tax Revenue

The revenue acquired by governments via tax collection.

FICA

The Federal Insurance Contributions Act tax, a United States federal payroll (or employment) tax imposed on both employees and employers to fund Social Security and Medicare—federal programs that provide benefits for retirees, people with disabilities, and children of deceased workers.