________ Means Developing a Marketing Strategy Aimed at Influencing How

question 132

Multiple Choice

________ means developing a marketing strategy aimed at influencing how a particular market segment perceives a good or service in comparison to the competition.

• A)Mass customisation
• B)Benefit segmentation
• C)Customerisation
• D)Positioning
• E)Concentrated targeting

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Definitions:

Proof Of Purchase

A document or receipt verifying that a product or service has been purchased.

Trade Promotion

Marketing activities executed by manufacturers or wholesalers aimed at increasing demand for products among retailers, distributors, or other resellers.

Case Allowance

A discount or rebate offered to retailers or wholesalers that purchase a specific quantity of product within a specified timeframe.

Promotional Period

A defined time during which a product or service is offered at a discounted rate or with special incentives to stimulate sales or awareness.