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Explain cannibalisation.How does a line extension strategy increase the risk of cannibalisation?
Target Segment
A specific group of potential consumers identified as the intended recipient of a marketing strategy.
Competitors' Features
Characteristics or attributes of products or services offered by rival companies within the same industry.
Semantic Scaling Methods
Techniques used in surveys and research to measure the meaning that respondents attach to specific attributes or concepts, typically involving a range of scales.
Multidimensional Scaling
A statistical technique used in market research to analyze similarities or dissimilarities in preferences or perceptions among products or services.
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