Pepperidge Farm Created a Biscuit Variation of Traditional Cheese Biscuits

question 82

Multiple Choice

Pepperidge Farm created a biscuit variation of traditional cheese biscuits by making its biscuits in the shape of goldfish.To attract new users and to maintain market share,Pepperidge Farm has enlarged its Goldfish biscuits and added cheese and peanut butter fillings.This strategy indicates that Goldfish cheese crackers are in the ________ stage of their product life cycle.

• A)levelling
• B)decline
• C)expansion
• D)extension
• E)maturity

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Definitions:

Insurance Expense

The cost allocated to a period for holding insurance policies, regarded as a non-operational expense in financial statements.

Prepaid Insurance

An asset account that reflects the amount of insurance premiums that have been paid in advance and are gradually recognized as an expense over the coverage period of the policy.

Adjusting Entry

A journal entry made in accounting records at the end of an accounting period to allocate income and expenditure to the period in which they actually occurred.

Year 1

Refers to the first year of operation for a business or the first year of a specific reporting period.