What Are the Four 'Easy' Tests Brand Designers Utilise in Determining

question 64

Essay

What are the four 'easy' tests brand designers utilise in determining a good brand name? Consider the following brand names to determine if each brand name passes the 'easy' test: Slim-Fast diet foods,OMO laundry detergent and Easy-Off oven cleaner.

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Definitions:

Collective Bargaining

A process of negotiation between employees, through their representatives, and employers on the terms of employment, including wages, hours, and working conditions.

Arbitrator

A neutral third party chosen to resolve disputes between parties, who makes decisions that are usually binding.

Fact-finding

The process of gathering facts through research or investigation, often used in disputes to establish an objective basis for negotiations or decisions.

Concessions

Compromises or adjustments made by one party in a negotiation, typically involving the relinquishment of certain demands or conditions to reach an agreement.