To Assist Consumers in the ________ Stage of the Adoption

question 74

Multiple Choice

To assist consumers in the ________ stage of the adoption process,marketers conduct marketing communications campaigns to ensure consumers know that the new product exists.

• A)awareness
• B)trial
• C)evaluation
• D)impulse purchase
• E)adoption

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Definitions:

Cognitive Abilities

The mental capabilities that include the ability to reason, plan, solve problems, think abstractly, comprehend complex ideas, learn quickly, and learn from experience.

Chronological Age

The actual age of an individual or object, measured in units of time since birth or creation.

Cognitive Abilities

Mental capabilities encompassing reasoning, problem-solving, planning, abstract thinking, complex idea comprehension, learning from experience, and more.

Encoding

The initial learning of information; it is the process of converting sensory input into a form that is able to be processed and stored in the brain.