Discuss the Steps Involved in Customer Relationship Management (CRM)and Explain

question 131

Essay

Discuss the steps involved in customer relationship management (CRM)and explain why marketers would adopt CRM.

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Definitions:

Mexican War

A conflict between the United States and Mexico from 1846 to 1848, resulting in the U.S. acquiring territories that include present-day California, Arizona, and New Mexico.

Tejanos

Residents of Mexican heritage living in Texas, especially those who were in the region before it became part of the United States.

Texas Borderland

Refers to the geographic area along the border between Texas and Mexico, characterized by its distinct cultural, social, and economic interactions.