Whenever a Product Line or a Product Family Is Extended,there

question 142

Multiple Choice

Whenever a product line or a product family is extended,there is a risk of ________,which occurs when sales of an existing brand decline as the firm's current customers switch to the new product.

• A)cannibalisation
• B)cross-docking
• C)disintermediation
• D)pyramiding
• E)a piggyback exchange

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Definitions:

Ego-resilient

Describes individuals with high adaptability to stress and changes, maintaining a positive self-concept.

Intimate Relationships

concern close personal associations that involve emotional connection and physical or sexual intimacy.

Increased Standard

Refers to the raising of expectations or benchmarks, typically aimed at achieving higher quality or improved performance.

Self-awareness

The conscious knowledge of one's own character, feelings, motives, and desires, playing a critical role in psychological development.