Procter & Gamble Makes a Range of Consumer Products,each with Its

question 42

Multiple Choice

Procter & Gamble makes a range of consumer products,each with its own separate and unique brand name e.g.Vidal Sassoon shampoo and Duracell batteries.Procter & Gamble is using a/n ________ strategy.

• A)umbrella brand
• B)individual brand
• C)family brand
• D)private-label brand
• E)compound branding

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Definitions:

Self-Reliant

Capable of relying on oneself or one's own capabilities, resources, or judgments.

Social Change

The transformation over time of cultural values, norms, laws, the social structure, and the nature of social institutions.

Systemic Ageism

Discrimination or prejudice against individuals based on their age, embedded within societal structures and institutions.

Socio-Cultural Meaning

The significance or interpretation of practices, symbols, or phenomena within their social and cultural context.