Researchers Have Identified Five Characteristics That Affect the Rate of Adoption

question 43

Multiple Choice

Researchers have identified five characteristics that affect the rate of adoption: relative advantage,________,complexity,________ and observability.

• A)key product features; intangibility
• B)affordability; compatibility
• C)trialability; affordability
• D)compatibility; trialability
• E)relative price; tangibility

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Definitions:

Biological Constraints

Biological constraints are limitations on learning that are caused by the biology of the organism, suggesting that some behaviors are inherently more difficult to learn than others due to genetics.

Ivan Pavlov

A Russian physiologist best known for his research in classical conditioning, particularly his experiments with dogs that led to the discovery of the conditioned reflex.

Cognitive Processes

Mental activities involved in acquiring, storing, retrieving, and using knowledge.

Operant Conditioning

A learning process in which the consequences of an action affect the likelihood of it being repeated.