VALS Is ________

question 54

Multiple Choice

VALS is ________.

• A)a method of confirming that the chosen target market is representative of the ideal market segment
• B)a system used for psychographic segmentation
• C)a database of people who have purchased similar products
• D)a method of removing heterogeneous variables from a target market
• E)a strategy used for implementing geodemographic segmentation

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Definitions:

Societies

Groups of individuals living together in organized communities with shared laws, traditions, and values.

Stereotype

Oversimplified, generalized beliefs about a group of people that often do not consider individual differences.

Expectation

The belief or anticipation that something will happen or is likely to happen, influencing perceptions and behaviors.

Group of People

A collection of individuals who are together either by choice or accidentally, sharing or engaging in common activities or goals.