Dimensions That Divide the Total Market into Fairly Homogeneous Groups,each

question 5

True/False

Dimensions that divide the total market into fairly homogeneous groups,each with different needs,are called positioning variables.

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Definitions:

Degree

An academic award conferred by a college, university, or other educational institution upon completion of a course of study.

Intermittent Reinforcement Schedule

A conditioning schedule where rewards or punishments (reinforcements) are given to a subject at irregular intervals.

Cash Incentive

A monetary reward given to stimulate behavior or performance, often used in work or promotional contexts.

Production Line

An arrangement of workers and machinery in a factory where the product being assembled passes consecutively from operation to operation until completed.