You Have Found a Statistic Showing That One in Ten

question 29

Essay

You have found a statistic showing that one in ten people are left-handed.Your company manufactures consumer electrical appliances such as irons.Explain the criteria that should be used when evaluating whether or not to pursue this market segment and provide your recommendation as to whether the company should manufacture specific electrical products for these left handed consumers.

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Definitions:

Attitudes

Psychological tendencies expressed by evaluating a particular entity with some degree of favor or disfavor.

Health

The state of complete physical, mental, and social well-being, not merely the absence of disease or infirmity.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow that organizes human needs into a hierarchical structure, with basic needs at the bottom and self-actualization at the top.

Consistency

The degree to which a substance holds together; uniformity or thickness of a fluid.