A Viable Target Market Should ________

question 28

Multiple Choice

A viable target market should ________.

• A)be large enough to be profitable now and in the future
• B)have homogeneous wants and needs that differ from those of other segments
• C)be reachable through marketing communications
• D)be measurable
• E)All of the above

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Definitions:

Appropriation

The process of setting aside funds for a specific use or purpose by a company, organization, or government.

Corporation's Affairs

The various activities, decisions, and policies related to the management and operation of a corporation.

Stockholders' Equity

The remaining interest in a company's assets after all liabilities have been subtracted, symbolizing ownership stake.

Bylaws

Regulations, rules, or laws adopted by an association or corporation to govern its actions and affairs.