The Second Step in Developing a Positioning Strategy Is to ________

question 126

Multiple Choice

The second step in developing a positioning strategy is to ________.

• A)set the marketing communications budget
• B)create a product with a competitive advantage
• C)identify segmentation variables
• D)analyse the competitors' position in the marketplace
• E)create target markets

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Definitions:

Check 21 Act

A law that allows banks to process checks electronically, speeding up check clearing and reducing the need for physical transportation of checks.

Substitute Checks

Paper copies created from an original check that are legally equivalent for banking purposes, allowing for electronic processing.

Truncate

To shorten something by cutting off a part of it, commonly used in the context of modifying data, strings, or numerical values in computing.

Negotiable Instrument

A written document guaranteeing the payment of a specific amount of money, either on demand or at a set time.