Many Marketing Experts Advocate ________ Programs That Allow Companies to Talk

question 141

Multiple Choice

Many marketing experts advocate ________ programs that allow companies to talk to individual customers and adjust elements of the marketing mix to satisfy the specific needs of each customer.

• A)management information system (MIS)
• B)transactional management
• C)customer relationship management (CRM)
• D)interactive communications
• E)B2B marketing

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Definitions:

Callous Attitude

An insensitive and emotionally detached demeanor that shows a lack of empathy or concern for others.

Reclusive Behavior

A tendency to avoid social interactions and prefer solitude, often seen in various psychological conditions.

Aggression

Behaviors or actions characterized by hostility or violence towards others, often stemming from frustration or anger.

Anorexia Nervosa

An eating disorder characterized by an intense fear of gaining weight and a distorted body image, leading to restricted food intake and extreme thinness.