Customer Relationship Management (CRM) Programs Are Often Called Interactive Marketing

question 87

True/False

Customer relationship management (CRM) programs are often called interactive marketing programs.

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Definitions:

Undertake

To commit oneself to and begin (an enterprise or responsibility); to take on.

Ashoka Fellows

Ashoka Fellows are social entrepreneurs selected by Ashoka, an international organization, for their innovative solutions to social problems and their potential to cause large-scale impact.

Selected

Chosen from a larger group through a process of elimination or qualification.

Demographic Characteristics

Statistical aspects of populations, such as age, race, gender, income level, and education, used for analysis and policy-making.