The First Step in One-To-One Marketing Is for a Company

question 34

Multiple Choice

The first step in one-to-one marketing is for a company to ________.

• A)identify customers and get to know them in as much detail as possible
• B)rank its customers in terms of sales volume
• C)identify types of transactions and determine which will be abandoned
• D)train its employees in CRM methodology
• E)determine which aspect of the product will be customised to meet the individual needs of its customers

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Definitions:

Gestalt Therapy

An approach to therapy that prioritizes the idea of individual responsibility, paying special attention to a person's present experiences, the relationship maintained with the therapist, the significance of the person's situational context including their social and environmental factors, and the self-directed changes they apply owing to their general life scenario.

Reinforcement

in behavioral psychology, refers to any stimulus that strengthens or increases the likelihood of a behavior by providing a consequence an individual finds rewarding.

Token Economy

A form of behavior modification that involves the use of tokens or symbols to reinforce desired behaviors, which can later be exchanged for various rewards.

Modeling

A psychological concept where individuals learn behaviors, attitudes, and emotional reactions through observing others.