After a Marketer Has Identified Customers and Gets to Know

question 107

Multiple Choice

After a marketer has identified customers and gets to know them in as much detail as possible,then the marketer ________.

• A)must interact with the customers and find ways to improve cost efficiency
• B)needs to differentiate these customers in terms of only their value to the company
• C)needs to differentiate these customers in terms of both their needs and their value to the company
• D)must strive toward effectiveness of the interactions with the customers
• E)needs to customise some aspects of the products or services they offer to each customer