The Physical Environment of a Store Does Not Directly Affect

question 42

True/False

The physical environment of a store does not directly affect consumers' moods and behaviours so is of little interest to marketers.

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Definitions:

Martin Seligman

A psychologist known for his work on the theory of learned helplessness, positive psychology, and well-being.

Theory of Depression

An explanation of depression that might integrate biological, psychological, and social factors influencing its development and maintenance.

Learned Helplessness

A state where an individual feels helpless, stemming from experiencing a traumatic incident or continual inability to achieve success.

Cognitive Dissonance

The psychological discomfort experienced when holding two or more contradictory beliefs, ideas, or values, or when one's behavior contradicts their established beliefs.