Which of the Following Statements About Customer Relationship Management (CRM)programs

question 10

Multiple Choice

Which of the following statements about customer relationship management (CRM) programs is true?

• A)CRM programs include any communication channel that allows the customer to communicate directly with a company.
• B)Only consumer marketers can benefit from the use of CRM programs.
• C)To succeed,all companies should engage in CRM every time they interact with a customer.
• D)The success of a CRM program relies on its use of mass communication channels.
• E)Internet technology is viewed as a barrier to the implementation of CRM programs.

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Definitions:

Key Events

Important, significant happenings or milestones that have a notable impact on a specific context or scenario.

Landmark Events

Significant occurrences or moments in history, life, or one's personal development that mark important transitions or stages.

Empirical Evidence

Refers to information that is acquired by observation or experimentation, forming the basis for conclusions in the scientific method.

Correlational Data

Information that shows the relationship between two variables, indicating how they move together without implying causation.