A Goal of CRM Is to Reap a High Return

question 58

Multiple Choice

A goal of CRM is to reap a high return on the investments made in customer relationships and maximise the value of a firm's ________.

• A)customer equity
• B)brand personality
• C)target market
• D)VALS
• E)positioning

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Definitions:

Windows 8

An operating system developed by Microsoft, known for introducing a tile-based start screen and improvements in performance and security.

Start Screen

The initial screen displayed by an application or operating system, often providing access to files, programs, and functions.

Touch Screen

A type of display screen that is sensitive to touch and allows users to interact with devices by touching the screen directly.

Right-Handed Person

An individual who primarily uses their right hand for tasks such as writing and eating.